After years of experimenting with a variety of location-based deals companies, retailers are demanding greater evidence that the services they use are not just driving foot-traffic to stores, but that ads are generating actual sales and greater insights about their shoppers. To meet that demand, mobile proximity and data platform ShopAdvisor is adding to its … Continue reading As Retail Brands Demand Deeper Measurement, ShopAdvisor Allies With Nielsen, NinthDecimal



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