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Beacons vs. GeoFencing – Zerista

Proximity tracking devices like Beacons and GeoFences are used to identify a user’s proximity to a location. Organizers can use this technology to understand where their attendees are and what they’re doing during an event. Based on this information, you’ll be able to tailor direct communications through attendee’s mobile devices. Think of Beacons and GeoFences … Read More


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