(DGIwire) – Beacons (also called “connectors”) are increasingly a part of American society. According to Advertising Age, these devices—which use low-energy Bluetooth connections to communicate with smartphones and tablets—numbered 13 million in the last quarter of 2016, nearly triple over the year before. What explains their burgeoning popularity? One factor is versatility. As Advertising Age …

Source: www.dgiwire.com


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